From producer to builder

the systems that scales Medicare insurance agencies to 6, 7, & 8 figures.

The #1 Best Seller — packed with the proven Optimize → Amplify → Scale framework trusted by thousands of Medicare agents and agencies to drive more revenue, generate high-intent leads, and attract, hire, and develop top producers and staff.

After a decade in the Medicare Industry I have found agency owners either need more revenue, more leads, or more people. We have developed simple repeatable systems that scale them all.

— COACHG, Chase Gruening

BUILD A HIGH PERFORMING MEDICARE AND RETIREMENT INSURANCE AGENCY

  • Increase your revenue per client

  • Develop Systems for lead generation

  • Eliminate third party vendors

  • Build high-performing teams

  • Lessons on branding, culture, and legacy building

  • Insight into what Chase would do differently-so you don't have to

ABOUT THE AUTHORS

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Chase Gruening

Chase Gruening is a 2x bestselling author, multi-seven-figure agency founder, and nationally recognized expert who helps elite performers and teams in the insurance industry scale to championship-level results through proven, repeatable systems.

As the founder of Gruening Health & Wealth, COACHG, and GH&W Partners, Chase draws on over a decade of experience to help more than 1,000 top-producing agents and ambitious agency owners nationwide scale to 6-, 7-, and even 8-figure growth.

A sought-after keynote speaker, Chase has been featured dozens of premier industry events, including Medicarians, Agency Bloc's Bloc Builder, Seven Figure Medicare Agent Summit, Retire Flo's Flo Day, Garity's BIG GAME events, speaking to audiences of more than 5,500 leaders. His impact is felt coast-to-coast, having hosted 100+ national virtual conferences, dozens of sold-out workshops at the Greatness Factory, and 200+ Medicare 101 webinars delivered every year.

Along the way, he’s been recognized with top producer and top operator awards, including Top Distribution for Aetna ancillary products and the Emerging Leader Award from Millikin University.

His bestselling books—Dynasty: Building a Championship Insurance Team and 64+: Your Ultimate Guide to Medicare & Retirement Planning—have become industry benchmarks for how to turn an agency into a high-performing, championship-level business. His podcast, “Just Like That. Only Different.”, features interviews with renowned experts such as Gaylan Hendricks, Ryan Kimble, Medicare Joe, and Matt Temmen, giving listeners an inside look at how the top industry builders and operators have built and exited $100M+ businesses. His insights are trusted by top FMOs and featured on respected platforms, including Integrity and Coach Micheal Burt’s podcast.

Chase’s roots in coaching run deep. A former Division I championship-winning football coach at Northern Illinois University who has coached at every collegiate level; he brings a coach’s mindset to everything he builds. He is the architect behind several programs that took him from a broke coach to a eight figure business owner with a national footprint, including programs like Rookie Season, Two-Point Plays, and The Coach’s Office—where he trains thousands of emerging and established agents to build championship-level organizations and implement repeatable systems that scale.

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Emily Gruening

Emily Gruening is a brand strategy and organizational culture expert who empowers elite performers and teams to build championship-level brands that connect, inspire, and convert. As co-author of the bestselling “Dynasty: Building a Championship Insurance Team” and host of “Branding Blitz” and “The Game Plan”, Emily has personally coached hundreds of insurance agency owners and 6-, 7-, and 8-figure brands nationwide on how to build a brand that truly speaks for them.

With nearly two decades of experience spanning hospitality, entertainment, and insurance leadership, Emily is renowned for her time designing and delivering high-impact training and culture programs for iconic organizations such as Ryman Hospitality Properties, Grand Ole Opry, and Ole Red Nashville. There, she onboarded and coached thousands in the art of guest experience, internal culture, and leadership—developing curriculum and delivering transformational trainings for all levels, from front line to director to C-suite.

Her unique ability to translate vision into momentum has made Emily the go-to advisor and creative force behind the execution of dozens of annual conferences and events serving 100+ agents, coaches retreats, and partner experiences under the COACHG banner, building intentional cultures of engagement, alignment, and performance.

Emily Gruening’s expertise has been featured in the The New York Times, and she has shared stages and conversations with top performers across multiple industries, including appearing on Coach Burt’s podcast and interviewing Luke Combs. She has spoken to audiences from Vanderbilt University classrooms to executive boardrooms and is a trusted voice behind internal recognition programs and strategic initiatives for high-performing organizations.

Above all, Emily’s superpower is helping leaders and teams feel connected to their mission and confident in their brand voice. She believes a brand is more than how you look—it’s how you lead, serve, and inspire. Through her work, she continues to empower elite performers and teams to build legacies that last.